Less Litter, B-More Initiative

Cleaner communities mean cleaner waterways, and mobilizing residents and business owners to invest time and energy into routine cleaning is critical. Research we conducted with OpinionWorks revealed that many litterers feel discouraged to improperly discard their waste in neighborhoods and green spaces that are clean and cared for, and that unsurprisingly, they wanted a cleaner neighborhood for their families and well-being. While solving the trash pollution requires a multi-pronged approach that includes education, improvement to infrastructure and services, and addressing a variety of socio-economic and cultural factors, sustained mitigation can ultimately help support lasting prevention. Anymore can be a part of Less Litter, B-More, but we also have some formal programs as part of this initiative (more below).

TFM_LessLitterB-more_LogoSizes_Secondary_FullColorLess Litter Means More…

  • Connection with Neighbors
  • Quality Time with Friends & Family
  • Exercise & Engagement Outdoors
  • Purpose & Pride in Yourself & Neighborhood
  • Security & Stability through Social Activity
  • Charm throughout Our City.

Ways you can join the movement anytime, anywhere:

  • See litter
  • Take a photo
  • Clean it up
  • Take another photo
  • Post on social media @trashfreemd and #lesslitterbmore
  • Bask in the small but remarkable thing you just did to achieve a cleaner city, and inspire your peers to do the same!

Less Litter, B-More Pickers Program

In partnership with with the Baltimore Community ToolBank on a pilot program to drive consistent action around community cleaning and health. Participants will be provided tools (gloves, bags, trash grabber, bucket, dustpan and broom, and branded vest), best practices and a peer community to conduct at least weekly cleaning around your neighborhood or workplace over an eight week period.

How do you participate?

  • Register online by Friday, May 31 (Space is limited to 25 pickers)
  • Participate in a brief training and receive your tools the evening of Wednesday, June 12th
  • Actively clean your neighborhood during the program term
  • Share this activity with your friends and family via social media (tag @TrashFreeMD and use #LessLitterBMore)
  • Return tools, share feedback and mingle with other less litter pickers at a Litter Debrief in August

Less Litter, B-More Neighborhood Initiative

In late spring through summer 2019, we’ll be piloting our first neighborhood based Less Litter, B-More effort in parts of Highlandtown and the Baltimore Highlands, in partnership with the Southeast CDC. Similar to the pickers program, participants will receive tools to help clean their community, but are recruited within a targeted geography.  Throughout the pilot, we’ll be measuring litter levels to evaluated the program’s effectiveness at mitigating, and ultimately preventing, litter. Participants will be engaged throughout, and work to engage their neighbors in the collective effort for shared and sustained success.

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We hope to replicate and expand this program over time with additional times and hubs for tools, and align it with our multi-faceted social marketing campaign “Less Litter, B-More” aimed at changing behavior about waste consumption and disposal for cleaner and healthier communities.Planter sign

This initiative was launched through support from the NOAA Marine Debris Program, and sustained with continuing support from the Home Depot Foundation, the Munson Foundation, and sponsorship from MOM’s Organic Market.

Interested in sponsoring the initiative in a particular neighborhood in Baltimore, or broadly to amplify our work toward a cleaner city? Contact ashley@trashfreemaryland.org to discuss opportunities.

Printable Resources:

Social Media Signs:

Household/Business Signage:

*Available as a window cling at Trash Free Maryland events and through partner programming.

Related Links: