The Majestic Plastic Bag: A Mockumentary

This summer, California legislators considered a statewide ban on plastic bags. Ultimately it failed due to strong opposition pressure–and spending–in the state Senate. But the campaign supporting AB 1998 prompted some great creative tactics, like this video from Heal the Bay. It’s narrated by Jeremy Irons, and tells the tale of one forlorn plastic bag’s journey from store to sea:

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